https://www.katelyneperry.com/resume daily 0.75 2026-07-28 https://images.squarespace-cdn.com/content/v1/5ce435d6bea1ed00016ba287/1558964652247-5MWXNMFZVOPGE4TY6U2Q/MHeiderich_ReflexionenZwei-05-copy.jpg Resume https://images.squarespace-cdn.com/content/v1/5d8e7f9b4cd5d904797c366c/9058d662-dc3f-4547-8ce1-5873b9666273/Perry-Resume.png Resume - My Experience. Download my full resume here. https://www.katelyneperry.com/home daily 1.0 2026-07-29 https://images.squarespace-cdn.com/content/v1/5d8e7f9b4cd5d904797c366c/1599077152651-3UTDU8UJETVM9ST57F2B/Perry_B%26W.jpg Home https://images.squarespace-cdn.com/content/v1/5d8e7f9b4cd5d904797c366c/9cebc3e8-fa03-4ed4-8b1a-e1d29faf94ea/Kate+Perry+2.jpg Home - Marketing is more than promoting a product or service—it’s about telling stories that connect people, ideas and communities. Hi, I’m Katelyn Perry, a marketing and communications professional with over eight years of experience creating strategic campaigns, developing memorable brands and bringing ideas to life through thoughtful design and communication. This portfolio highlights the projects, experiences and creative work that have shaped my career. Thanks for stopping by—I hope you enjoy exploring it. https://www.katelyneperry.com/contact daily 0.75 2026-07-29 https://images.squarespace-cdn.com/content/v1/5ce435d6bea1ed00016ba287/1558964652247-5MWXNMFZVOPGE4TY6U2Q/MHeiderich_ReflexionenZwei-05-copy.jpg Contact https://images.squarespace-cdn.com/content/v1/5d8e7f9b4cd5d904797c366c/1574223208387-XU2LY9ZDC52MU2YVCJD1/IMG_0940.JPG Contact - Contact Me. katyeperry98@gmail.com LinkedIn https://www.katelyneperry.com/about daily 0.75 2026-07-29 https://images.squarespace-cdn.com/content/v1/5ce435d6bea1ed00016ba287/1558964652247-5MWXNMFZVOPGE4TY6U2Q/MHeiderich_ReflexionenZwei-05-copy.jpg About https://images.squarespace-cdn.com/content/v1/5d8e7f9b4cd5d904797c366c/1598549542183-U6HBZ28HJYGDJ09Y79KB/*IMG_0700.JPG About https://www.katelyneperry.com/projects daily 0.75 2026-07-29 https://www.katelyneperry.com/projects/usc-builds monthly 0.5 2026-07-29 https://images.squarespace-cdn.com/content/v1/5d8e7f9b4cd5d904797c366c/041ee643-5fea-48c9-a481-b552738221f6/Copy+of+Copy+of+USC+Builds+Business+Cards.png Projects - USC Builds https://images.squarespace-cdn.com/content/v1/5d8e7f9b4cd5d904797c366c/79bff40e-f2f1-456c-b10b-1db491b6bd62/USC+Builds+Launch+PPT_8_13_24.png Projects - USC Builds https://images.squarespace-cdn.com/content/v1/5d8e7f9b4cd5d904797c366c/68ce200d-8ccc-477a-bffc-c799dd0afc32/2026+USC+Builds+Brochure.png Projects - USC Builds https://images.squarespace-cdn.com/content/v1/5d8e7f9b4cd5d904797c366c/75a32f75-01f0-4968-83c4-5ab2888d521e/2025+Impact+Report+Cover+Page.png Projects - USC Builds https://images.squarespace-cdn.com/content/v1/5d8e7f9b4cd5d904797c366c/67bab173-8b67-43bd-8f32-cf927942dd8f/USC+Builds+25th+Anniversary+.png Projects - USC Builds https://images.squarespace-cdn.com/content/v1/5d8e7f9b4cd5d904797c366c/2ab46741-ac55-4c9f-a22a-f86256751959/new-usc-apparel.png Projects - USC Builds https://images.squarespace-cdn.com/content/v1/5d8e7f9b4cd5d904797c366c/02c6e618-4f01-4a16-9129-9ff0b6425e24/2026+Revitalize+%26+Innovate+Symposium-Save+the+Date.png Projects - USC Builds https://images.squarespace-cdn.com/content/v1/5d8e7f9b4cd5d904797c366c/1599084153889-HKXTJS5HFPYYRCRIC8RF/Screen+Shot+2020-09-02+at+5.52.58+PM.png Projects - USC Builds Screenshot of the 2020 USC homepage. https://images.squarespace-cdn.com/content/v1/5d8e7f9b4cd5d904797c366c/1599084023275-W45IUNXHM8A1L938XQ5K/Screen+Shot+2020-09-01+at+1.54.45+PM.png Projects - USC Builds Screenshot of the 2020 US Ceiling Corp. homepage. https://images.squarespace-cdn.com/content/v1/5d8e7f9b4cd5d904797c366c/1599083698774-K1F8JSQO8WWT5P8RDRIA/USC+Website-Contact+US-2.png Projects - USC Builds A media element that I created for the 2020 USC contact page that mimics the old business card. https://images.squarespace-cdn.com/content/v1/5d8e7f9b4cd5d904797c366c/02c6e618-4f01-4a16-9129-9ff0b6425e24/2026+Revitalize+%26+Innovate+Symposium-Save+the+Date.png Projects - USC Builds - Revitalize & Innovate Symposium As part of USC Builds’ commitment to industry collaboration and community impact, I supported the planning and execution of the Revitalize & Innovate Symposium, a multi-day event bringing together industry professionals, partners, and community leaders. Communications strategy Event promotion Marketing materials Presentation/event collateral Coordination https://images.squarespace-cdn.com/content/v1/5d8e7f9b4cd5d904797c366c/2ab46741-ac55-4c9f-a22a-f86256751959/new-usc-apparel.png Projects - USC Builds - Turning Brand Identity Into Everyday Visibility As part of USC Builds’ brand presence, I designed company apparel that extended the organization’s identity beyond traditional marketing channels. The goal was to create pieces that represented team pride while also serving as a mobile representation of the company’s commitment to skilled trades and craftsmanship. https://images.squarespace-cdn.com/content/v1/5d8e7f9b4cd5d904797c366c/68ce200d-8ccc-477a-bffc-c799dd0afc32/2026+USC+Builds+Brochure.png Projects - USC Builds - Digital Marketing & Communications Beyond larger initiatives, I developed ongoing communications materials designed to highlight company milestones, industry involvement, employee initiatives, and organizational values. https://images.squarespace-cdn.com/content/v1/5d8e7f9b4cd5d904797c366c/1599084335404-39HWI7E7PKG2EMEY0DKQ/Screen+Shot+2020-09-01+at+1.54.45+PM.png Projects - USC Builds - Researching, Creating, and Updating the US Ceiling & USC Sites. Before the transition to USC Builds, one of my first major projects as a marketing intern was contributing to the redesign of the US Ceiling website while helping develop a new website for its sister company, USC. At the time, the goal was to establish distinct digital identities for each brand while maintaining a cohesive user experience. The project began with a competitive analysis to identify industry best practices and inform our design approach. Using those insights, we developed website concepts, refined content, and created a structure aligned with each company’s brand and objectives. Working closely with my supervisor, I helped update the existing US Ceiling website and build the new USC website by organizing content, integrating visual elements, and supporting the overall design and layout. Before launch, we conducted quality assurance checks to ensure accuracy, functionality, and a seamless user experience. https://video.squarespace-cdn.com/content/v1/5d8e7f9b4cd5d904797c366c/bafcf2cd-04ec-413b-a506-8d16409ad42d/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/5d8e7f9b4cd5d904797c366c/bafcf2cd-04ec-413b-a506-8d16409ad42d/thumbnail Projects - USC Builds Projects - USC Builds https://www.katelyneperry.com/projects/dermrochester monthly 0.5 2023-06-19 https://images.squarespace-cdn.com/content/v1/5d8e7f9b4cd5d904797c366c/26914b0a-82ea-4689-9a98-bc75f26efc0e/Roc_Report_AD.png Projects - Dermatology Associates of Rochester https://images.squarespace-cdn.com/content/v1/5d8e7f9b4cd5d904797c366c/25e6dbf9-95d2-4b50-8422-ff4a52f77dac/36th_Annual_Golisano_Children%E2%80%99s_Hospital_Gala_Ad.png Projects - Dermatology Associates of Rochester https://images.squarespace-cdn.com/content/v1/5d8e7f9b4cd5d904797c366c/b74750cd-4f42-4dfb-b007-ca22a911da9c/Cards.png Projects - Dermatology Associates of Rochester https://images.squarespace-cdn.com/content/v1/5d8e7f9b4cd5d904797c366c/8da3c756-65aa-4544-840d-86964c448541/Review+Cards.png Projects - Dermatology Associates of Rochester https://images.squarespace-cdn.com/content/v1/5d8e7f9b4cd5d904797c366c/603528c7-1749-41f0-835e-1ea1922b587d/DAR+Parking+Lot+Signs.png Projects - Dermatology Associates of Rochester https://images.squarespace-cdn.com/content/v1/5d8e7f9b4cd5d904797c366c/0a763709-2c29-4d2f-885a-ca14395ed6cf/Follow+Us+Sticker.png Projects - Dermatology Associates of Rochester https://www.katelyneperry.com/projects/writers-books monthly 0.5 2020-09-01 https://images.squarespace-cdn.com/content/v1/5d8e7f9b4cd5d904797c366c/90fe605c-1011-4e93-a016-94fd104c3cb9/WAB_flier_Option2_SejalShah_8-5x11.png https://www.katelyneperry.com/projects/digital-art-photography monthly 0.5 2020-09-01 https://images.squarespace-cdn.com/content/v1/5d8e7f9b4cd5d904797c366c/1573586624480-MX2W25SRAZEVX92NOIK0/Perry_duotonePortrait.jpg Projects - Digital Art & Photography https://images.squarespace-cdn.com/content/v1/5d8e7f9b4cd5d904797c366c/1573586625686-QBQRG1OOIUBAMQLU25CR/Perry_Mirror.jpg Projects - Digital Art & Photography https://images.squarespace-cdn.com/content/v1/5d8e7f9b4cd5d904797c366c/1574219109288-T1ISE8YFX4817WUM4AQA/IMG_0775+copy.JPG Projects - Digital Art & Photography https://images.squarespace-cdn.com/content/v1/5d8e7f9b4cd5d904797c366c/1574219138644-7YL2L0PU2I3BOWZ7ASY4/IMG_1015.JPG Projects - Digital Art & Photography https://images.squarespace-cdn.com/content/v1/5d8e7f9b4cd5d904797c366c/1573586750938-TQWNRHY4FXBLAR481UJR/Perry_flowers.JPG Projects - Digital Art & Photography https://images.squarespace-cdn.com/content/v1/5d8e7f9b4cd5d904797c366c/1573588062191-M35OJ3QVQEN58YIDJK41/Perry_digitalArtFlowers3.png Projects - Digital Art & Photography https://images.squarespace-cdn.com/content/v1/5d8e7f9b4cd5d904797c366c/1573586778307-D862EA6IGAN0B9G0V91T/Perry_digitalArtMetaphor.jpg Projects - Digital Art & Photography https://images.squarespace-cdn.com/content/v1/5d8e7f9b4cd5d904797c366c/1573586777493-SIASIFXKU93P5T9J0E1I/Perry_PhotoPigeon.JPG Projects - Digital Art & Photography https://images.squarespace-cdn.com/content/v1/5d8e7f9b4cd5d904797c366c/1574219128281-A110SAYV2YF5KZ22YCH6/IMG_0483+copy.JPG Projects - Digital Art & Photography https://images.squarespace-cdn.com/content/v1/5d8e7f9b4cd5d904797c366c/1573586690256-MVIZ5OIMKLO1S20T5GUO/Perry_Original.jpg Projects - Digital Art & Photography https://images.squarespace-cdn.com/content/v1/5d8e7f9b4cd5d904797c366c/1574219247429-DYSSBVOYYOZIDABXKEDW/*IMG_0700.JPG Projects - Digital Art & Photography https://images.squarespace-cdn.com/content/v1/5d8e7f9b4cd5d904797c366c/1573586687397-C0WVFBE2K7JBQ7C9OOZ8/Perry_B%26W.jpg Projects - Digital Art & Photography https://images.squarespace-cdn.com/content/v1/5d8e7f9b4cd5d904797c366c/1574219670758-VHZCZ8A5BTZEWLN3SLXH/IMG_0940.JPG Projects - Digital Art & Photography https://images.squarespace-cdn.com/content/v1/5d8e7f9b4cd5d904797c366c/1573586688323-OVA6H6N5Q9L7YX5L66HI/Perry_Series2.jpg Projects - Digital Art & Photography https://images.squarespace-cdn.com/content/v1/5d8e7f9b4cd5d904797c366c/1573586629150-JDEJ1VUKADUXEDBQRJ0W/Perry_Series1.jpg Projects - Digital Art & Photography https://images.squarespace-cdn.com/content/v1/5d8e7f9b4cd5d904797c366c/1574219829469-8WDQI2XMOVDRD4XBOW1O/IMG_0255.JPG Projects - Digital Art & Photography https://www.katelyneperry.com/projects/cardinal-courier monthly 0.5 2020-09-01 https://images.squarespace-cdn.com/content/v1/5d8e7f9b4cd5d904797c366c/1573578672769-QKEFCQKQ9OIMCJGKT87E/Perry_SampleWorks-1.jpg Projects - Cardinal Courier https://www.katelyneperry.com/projects/rochester-public-market monthly 0.5 2020-09-01 https://images.squarespace-cdn.com/content/v1/5d8e7f9b4cd5d904797c366c/1573602383341-SBIMSTW7CZFMM90LL1U7/Perry_flowersFruit.JPG Projects - Rochester Public Market https://images.squarespace-cdn.com/content/v1/5d8e7f9b4cd5d904797c366c/1573602398555-7LHJT0UALHB2C7113HO6/Perry_marketProduceStand.JPG Projects - Rochester Public Market https://images.squarespace-cdn.com/content/v1/5d8e7f9b4cd5d904797c366c/1573602675889-60V744Y4WNFBOMHW2UAF/Perry_marketCenter.JPG Projects - Rochester Public Market https://images.squarespace-cdn.com/content/v1/5d8e7f9b4cd5d904797c366c/1573602433961-PBQZP0Q33AGHIU5Y4DSY/Perry_jamsJellies.JPG Projects - Rochester Public Market https://images.squarespace-cdn.com/content/v1/5d8e7f9b4cd5d904797c366c/1573602433700-FC0SXKHEFONJ9LFM7XP4/Perry_grapesLettuce.JPG Projects - Rochester Public Market https://images.squarespace-cdn.com/content/v1/5d8e7f9b4cd5d904797c366c/1573602443287-G3ZJA5550VRGWOL13SKI/Perry_marketHoney.JPG Projects - Rochester Public Market https://images.squarespace-cdn.com/content/v1/5d8e7f9b4cd5d904797c366c/1573602444863-J9Y76VJVIT9AIDYSI4RG/Perry_marketApples.JPG Projects - Rochester Public Market https://images.squarespace-cdn.com/content/v1/5d8e7f9b4cd5d904797c366c/1573602448183-6H3XL130LI2MM8AFU2FL/Perry_marketHoneyJars.JPG Projects - Rochester Public Market https://images.squarespace-cdn.com/content/v1/5d8e7f9b4cd5d904797c366c/1573602450285-2WBF73FS3Y28LGQLGFBB/Perry_marketFlowers.JPG Projects - Rochester Public Market https://www.katelyneperry.com/projects/urban-institute monthly 0.5 2020-09-01 https://images.squarespace-cdn.com/content/v1/5d8e7f9b4cd5d904797c366c/1573749522915-IAV4W5A3O1V1AWZUIWUJ/WelcomePROM.jpg Projects - Urban Institute The Welcome Sign for the Event. Continues to use the theme from the invitation. https://images.squarespace-cdn.com/content/v1/5d8e7f9b4cd5d904797c366c/1573749541592-94ZBKE2V2YKFAOTJJSIS/Program-11x17-front.jpg Projects - Urban Institute The Event's Program. https://images.squarespace-cdn.com/content/v1/5d8e7f9b4cd5d904797c366c/1573749573315-OJV1GAL9A4UGQ5MHOZM6/Program-11x17-back.jpg Projects - Urban Institute The Back of the Program. https://images.squarespace-cdn.com/content/v1/5d8e7f9b4cd5d904797c366c/1573749588056-B63DHH6HDO6HOZDRRB6N/60s.jpg Projects - Urban Institute The '60s Floor. https://images.squarespace-cdn.com/content/v1/5d8e7f9b4cd5d904797c366c/1573749615687-FIWCGXBRBLLIKT2GYRXD/70s.jpg Projects - Urban Institute The '70s Floor. https://images.squarespace-cdn.com/content/v1/5d8e7f9b4cd5d904797c366c/1573749644336-P18OMRFT1N7XHF9MELVK/80s.jpg Projects - Urban Institute The '80s Floor. https://images.squarespace-cdn.com/content/v1/5d8e7f9b4cd5d904797c366c/1573749663391-A9FGW5R7G29XUK6FKFQS/90s.jpg Projects - Urban Institute The '90s Floor. https://images.squarespace-cdn.com/content/v1/5d8e7f9b4cd5d904797c366c/1573749680669-B6SDXS9DD4CQ7PSEB705/2000s.jpg Projects - Urban Institute The 2000s Floor. https://images.squarespace-cdn.com/content/v1/5d8e7f9b4cd5d904797c366c/1573749699857-34YA2VFQ3AWFYS0S9KD1/2010.jpg Projects - Urban Institute The 2010s Floor. https://images.squarespace-cdn.com/content/v1/5d8e7f9b4cd5d904797c366c/1572031594092-A2LPSYHP3RKKVNH30PNA/save-the-date.jpg Projects - Urban Institute - Save the Date When I first joined the project in February, my first task and major assignment was to create the save-the-date invite. This would be sent out by the company’s president. I started my process by looking at Urban’s brand guide and history to get inspiration. From their color scheme and logo, I was able to create the design centered around the squares and colors. https://images.squarespace-cdn.com/content/v1/5d8e7f9b4cd5d904797c366c/1572031637680-NEA7ZTO67UQ55F30VWGB/UI_invite.jpg Projects - Urban Institute - Invitation About a month later, I was able to create the actual invitation that the staff would RSVP too. I continued to use the design from the save-the-date to create a continuity between the two. The major change in this one was the use of language. As a result, the typography had to be slightly adjusted to fit.